Privacy & Cookie Policy

Last updated: 27 September 2025

This Privacy & Cookie Policy explains how Allerly UK (“we”, “our”, “us”) collects, uses, and protects your personal information in compliance with the UK GDPR, the Data Protection Act 2018, and other relevant privacy laws.

Data We Collect

• Contact information (name, email, phone) when you reach out via forms or email.
• Menu data that you send us to build your Allerly menus.
• Technical data (IP address, browser type, device, usage patterns) through analytics cookies.
• Marketing preferences if you subscribe to updates.

How We Use Your Data

• To deliver our services (setting up and maintaining your menu system).
• To respond to enquiries and provide customer support.
• To monitor and improve our website and services.
• To send you updates or offers, if you consent.

Legal Basis for Processing

We process your data under the following lawful bases:

• Consent — when you opt-in to marketing or accept cookies.
• Contract — to provide services you request (e.g. creating your menu).
• Legitimate interest — to improve our services and ensure website security.

Data Retention

We only keep personal data for as long as necessary to fulfil the purposes we collected it for, including any legal, accounting, or reporting requirements. Contact and menu data are typically kept for the duration of your service contract and deleted upon request.

Sharing Your Data

We do not sell your data. We may share it with trusted service providers such as:

• Vercel (hosting our website)
• Formspree (contact form submissions)
• Google Analytics (if cookies are accepted)
• Meta (Facebook) Pixel / Hotjar (if cookies are accepted)

These providers are bound by contracts to protect your data and only use it for our specified purposes.

International Data Transfers

Some providers may process data outside the UK/EEA. In these cases, we ensure safeguards such as Standard Contractual Clauses (SCCs) are in place to protect your rights.

Your Rights

You have the right to:

• Access the personal data we hold about you.
• Request correction of inaccurate data.
• Request erasure (“right to be forgotten”).
• Restrict or object to processing.
• Withdraw consent at any time (e.g. marketing or cookies).
• Request transfer of your data (data portability).

To exercise your rights, contact us at info@allerly.co.uk.

Complaints

If you are unhappy with how we handle your data, please contact us first. You also have the right to lodge a complaint with the Information Commissioner’s Office (ICO) in the UK.

Cookie Policy

Allerly uses cookies to enhance your browsing experience and to help us understand how the site is used.

Types of Cookies We Use

• Essential Cookies — Required for the website to function (e.g. saving cookie preferences).
• Analytics Cookies — Google Analytics helps us understand visitor behaviour.
• Marketing Cookies — Meta Pixel and Hotjar may be used if you consent.

Managing Cookies

You can accept or decline cookies anytime. Use the Manage Cookies option in our footer to update your preferences.

Contact Us

For any questions about this Privacy & Cookie Policy or how we handle your data, please contact us at: info@allerly.co.uk.